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                             iShares Russell 2000 Growth ETF (IWO $327.37) iShares Russell 2000 Growth ETF (IWO $327.37)
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                             iShares Core MSCI EAFE IMI Index ETF (XEF $46.13) iShares Core MSCI EAFE IMI Index ETF (XEF $46.13)
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                             Vanguard FTSE Developed Europe All Cap Index ETF (VE $43.75) Vanguard FTSE Developed Europe All Cap Index ETF (VE $43.75)
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                             Vanguard FTSE Emerging Markets All Cap Index ETF (VEE $46.42) Vanguard FTSE Emerging Markets All Cap Index ETF (VEE $46.42)
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                             Vanguard Dividend Appreciation FTF (VIG $217.82) Vanguard Dividend Appreciation FTF (VIG $217.82)
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                             SPDR S&P 500 ETF Trust (SPY $679.83) SPDR S&P 500 ETF Trust (SPY $679.83)
            Q: We have( for me) a quite large sum of money invested in managed products.  Any new money is going into Canadian equities ( 30%) following your portfolios and a mix of ETF roughly
30% USA at 10% SPY, 10% VIG, 10%IWO
30% International currently VE
10% emerging currently VEE
( I know "where is your fixed income" you ask, my spouse has a federal government pension which I count as our fixed income)
To date these sums are relatively small. As I start to shift large sums from our managed products to my self managed portfolio ( following the above ratios) I am ok with the mix in the USA spread to 3 etfs run by 3 different companies. With the international and emerging I am a bit concerned about putting all that cash with one fund (and company). Is this concern silly or should I have some diversification within my ETF holdings ( both in terms of funds and companies). For example instead of having 30% of my holdings in VE I would split it 15% VE and 15% XEF. So I guess the short questions are:
1. What is the max an investor should have in any one ETF( %)
2. What is the max an investor should have with any one company ( $ or %)
    30% USA at 10% SPY, 10% VIG, 10%IWO
30% International currently VE
10% emerging currently VEE
( I know "where is your fixed income" you ask, my spouse has a federal government pension which I count as our fixed income)
To date these sums are relatively small. As I start to shift large sums from our managed products to my self managed portfolio ( following the above ratios) I am ok with the mix in the USA spread to 3 etfs run by 3 different companies. With the international and emerging I am a bit concerned about putting all that cash with one fund (and company). Is this concern silly or should I have some diversification within my ETF holdings ( both in terms of funds and companies). For example instead of having 30% of my holdings in VE I would split it 15% VE and 15% XEF. So I guess the short questions are:
1. What is the max an investor should have in any one ETF( %)
2. What is the max an investor should have with any one company ( $ or %)
 
                             
                             
                    