Q: great article by ryan modesto in the globe on saturday.
loss aversion, when the pain of a loss is greater than the satisfaction from a win. i try to explain this to people all the time but 90 per cent have a tough time getting their head around this concept. right on the money. dave
loss aversion, when the pain of a loss is greater than the satisfaction from a win. i try to explain this to people all the time but 90 per cent have a tough time getting their head around this concept. right on the money. dave