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B

Review of BRP Inc.

DEC 11, 2025 - DOO has experienced an industry downturn that lasted longer than expected due to weak consumer spending. To address the downturn, DOO’s management proactively right-sized network inventory and protected brand value and dealer profitability. With that said, this is an industry-wide issue rather than company-specific challenges, as the company managed to maintain leadership in market share across the portfolio. Management has refocused all resources on one goal: extending the leadership position in powersports and has positioned the company to rapidly ramp up production to meet demand once the industry recovers, with limited investments required. The company has successfully managed downturn cycles in the past and is positioned to do it again this time. There are early signs of a turnaround as the most recent quarter could mark the bottom in this cycle. To be conservative, for now we are maintaining our rating at “B”.

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5i Recent Questions
Q: Hi Guys

Boy DOO and LNR took a big haircut today. Do you think this is justified on the new tariff schedule, or a bit overdone? Aren't Linamar parts covered by CUSMA? Given they make the majority of transmissions for some US auto makers does this make sense?

Any other CDN manufacturers you can think of that are vulnerable too? eg NFi

Would you be a buyer here for either one of these companies?

Much thanks
Read Answer Asked by Stuart on April 16, 2026
Q: So brp goes down 35% because of tariffs.hps.a and tvk both down 8%.Should I add to my positions.
Read Answer Asked by andrew on April 16, 2026
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