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C+

Review of goeasy Ltd.

MAR 12, 2026 - Because of the higher-than-expected defaults and rising credit losses, the company withdrew its financial outlook and three-year forecast, and warned that the losses could put pressure on some loan covenants. GSY has managed downturns well in the past, but credibility is now damaged and the past (good) execution cannot be relied on as much.
Though there were early signs such as the short seller report and the CEO leaving the company, this is still one of the rare blow-ups that not many people expected. The company could potentially recover, but it is highly uncertain whether they can do so and the timing of the turnaround may take years. Consequently, we are dropping our rating on Goeasy (GSY) by four notches to “C+”.

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5i Recent Questions
Q: I'm thinking of moving what little money I have left in GSY over to add to PRL.
Do you see more upside in GSY or PRL and why.
I think both will survive because the demand from the credit market they serve will
exist for the long run.
Any thoughts/advice will be greatly appreciated.
John
Read Answer Asked by John on April 07, 2026
Q: Can you rank these top ten "losers" in terms of the most recommended to dollar cost average from 1 being the best opportunity to DCA to 10 being the least recommended to, thanks.
Read Answer Asked by MG on April 07, 2026
Q: I’ve sold out of GSY after a 5 year hold and am wondering about your feeling about lessons learned. It seemed that all the analysts were very positive and expectations were that any operating weakness would be temporary due to the company’s strong performance history.
Do you feel that investors were hoodwinked?
In retrospect could this have been foreseen?
Read Answer Asked by richard on April 06, 2026
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