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A-

Review of goeasy Ltd.

JUN 13, 2024 - Goeasy (GSY) is a leading non-prime consumer lender that offers leasing and lending products to Canadian consumers. It operates under three main brands: easyhome, easyfinancial, and LendCare. GSY is a well-established non-prime consumer lender that has a history of strong top-line sales growth through its high operating leverage, which in turn allows it to lend out more credit. Due to its long-term resilience, reasonable valuation, continued high growth levels, and ability to gain market share, we are increasing our rating by one notch to an ‘A-‘.

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Q: Hi Team,
Just looking for some general thoughts here with GSY. It's hard to believe that it's been 4 years now since GSY share price has peaked. Yet, just the other day GSY announced their loan portfolio hit the 5 Billion mark. Not so long ago it was 3B, and not so long before that 1B. It appears to me that the company has it a scale in their lending and now the loan book is growing at a rapid, exponential pace. However, the share price still has not recovered from 2021 peak. Do you see this as a massive "base" forming here per say? Do you fore see another long term uptrend starting here anytime soon? Trying to gauge the disconnect here between the solid earnings and loan book growth over the last 4 years and the current share price. Is the set up here a great buying opportunity for the next decade?

Thanks,
Shane.
Read Answer Asked by Shane on June 18, 2025
Q: I hold positions in all of these companies and I have some money to put into the market. Could you rate these in terms of which positions you would add to given the potential for total rate of returns given their current stock price, business model tailwinds, risk vs reward etc.

Conversely, if you would rate these as a hold then feel free to mention that as well. Thx.
Read Answer Asked by Cathy on June 17, 2025
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