Q: More M&A going on in the burgeoning programmatic ad space with Comcast acquiring StickyAds today for $US 100m+
https://finance.yahoo.com/news/comcast-acquired-french-ad-tech-102757421.html
As mentioned in the article, Comcast had also acquired FreeWheel previously for $US 320m in 2014
As I understand it, AcuityAds already includes the marketing and technical aspects of a combined FreeWheel and StickyAds. Of course the scale of business is different but their valuation at US $420m+ might make AcuitiyAds at $CDN 33m look attractive to someone. Would you agree?
https://finance.yahoo.com/news/comcast-acquired-french-ad-tech-102757421.html
As mentioned in the article, Comcast had also acquired FreeWheel previously for $US 320m in 2014
As I understand it, AcuityAds already includes the marketing and technical aspects of a combined FreeWheel and StickyAds. Of course the scale of business is different but their valuation at US $420m+ might make AcuitiyAds at $CDN 33m look attractive to someone. Would you agree?