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  5. ATZ: Hi 5i - which of these companies would you prefer for a 10 year hold? [Aritzia Inc. Subordinate Voting Shares]
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Q: Hi 5i - which of these companies would you prefer for a 10 year hold? I own ATZ and thinking of switching to PBH.

Thanks, Neil
Asked by Neil on February 12, 2024
5i Research Answer:

A tough call. We would consider PBH a bit more stable and its business is more stable as well. But it hasn't really done so much, stock-wise. Meanwhile, ATZ has been a roller coaster, and is surging right now as some of its problems have been addressed. ATZ likely has more upside potential, with PBH being more of a 'sleep at night' kind of stock.