A key highlight of the plan is BRP's dedication to electrify its product lineup, aiming for 50% of unit sales to be electric by 2035, supported by a $300 million investment over five years toward electrification. The strategic plan emphasizes innovation in electric vehicle offerings with products like the Can-Am Pulse and Origin electric motorcycles and expands geographically with a focus on Europe's growing EV market. BRP targets full electrification of its portfolio by the end of 2026 to capture evolving market demand and align with environmental regulations such as the EU's internal combustion engine ban by 2035. Alongside electrification, BRP continues to enhance parts, accessories, and apparel, aiming to optimize the overall riding experience. Financially, BRP reported strong revenue growth but noted some margin pressure from higher costs and trade tariffs, managing risks with regional diversification and supply chain resilience. The company aims for sustainable growth by leveraging its technological leadership and strategic geographic expansion with a bullish outlook for 2026 and beyond. The stock has doubled from its April low. Valuation thus has changed to 20X earnings. About 25% growth is expected next year. We are not sure about an inflection point, but with rates moving lower the worst is likely over here, and we would expect the stock to continue to work higher.
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