Q: Started my daughters TFSA with quality stocks (BN, TD, SLF, CNQ, TOU, ZEM, VIU, VBAL, CP, BEP, GOOG, ATD.B, WPM) and wanted it to be positive first experience with investing. It has done okay but now everyday it declines a little more. I know it can soon go negative. What is the best way to handle this if for long-term savings say 5 years out. I know she will hate to start losing money, and I know the right thing to do is hold. In times of instability does the market eventually stabilize. I guess no one can predict. Thanks for your wisdom.
5i Research Answer:
We might change the framing to highlight dividends and show that even when the stocks go down, they are still 'working for you' by paying cash in to the account. One other approach could be to show long-term charts of the holdings and why thinking long-term is important. Finally, you could frame things about how they are now on 'sale' and why wouldn't you want to own good things at lower prices, just like your favourite products going on sale at the store.