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Amazon.com Inc. (AMZN $239.12)
- $239.12 P/E (TTM): 33.64X Cap: $2.55T
- View AMZN Profile
- View Questions on AMZN
Brookfield Asset Management Ltd. Class A Limited Voting Shares (BAM $73.43)
- $73.43 P/E (TTM): 32.92X Cap: $118.27B
- View BAM Profile
- View Questions on BAM

Q: Any reasons for the recent weakness of BAM & AMZN? Timely to buy Amzn and what is good entry prices in US$ and Can$?Please comment on Amzn especially re its AI and holiday sales.Txs for u usual great services & views

Asked by Peter on January 17, 2026

5i Research Answer:

We see no particular negative news on either, and both stocks are up so far in 2026. We would be fine buying AMZN at $236 and BAM at $72.50. AMZN is using AI and robotics to drive costs lower, and this should result in nicely improving margins over time. AI is also driving better customer engagement and suggestions. We think growth could accelerate from here. Amazon's 2025 holiday sales, captured in its Q4 earnings, showed strong growth with net sales reaching $187.8 billion, up 10% year-over-year. This performance beat some analyst expectations and was driven by robust e-commerce demand during Black Friday and Cyber Monday.

Authors of this answer, directors, partners and/or officers of 5i Research and/or affiliated companies have a financial or other interest in AMZN.

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