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  5. ATZ: Your comments please on the sale of $200 million of stock by Aritzia founder Brian Hill. [Aritzia Inc. Subordinate Voting Shares]
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Q: Your comments please on the sale of $200 million of stock by Aritzia founder Brian Hill.
Thanks for your great work.
Rob
Asked by Robert on January 14, 2026
5i Research Answer:

Considering the stock's run, it is not surprising. With a 91% gain in a year, insiders could sell a lot and still have more dollars at risk than they did last year. The timing of course reflects the year end rollover, so taxes can get deferred for the sellers. Mr. Hill still owns 15.9%. The stock took a hit but this transcation has no impact to company fundamentals.