skip to content
  1. Home
  2. >
  3. Questions
  4. >
  5. DEO: What are your thoughts about goeasy and Diageo? [Diageo plc]
You can view 2 more answers this month. Sign up for a free trial for unlimited access.

Investment Q&A

Not investment advice or solicitation to buy/sell securities. Do your own due diligence and/or consult an advisor.

Q: What are your thoughts about goeasy and Diageo? Value traps or attractive at these levels?
Asked by Glen on November 07, 2025
5i Research Answer:

We have dozens of comments on GSY and its weakness posted. DEO is also cheap at 13X earnings, with a good dividend. But, industry trends are against it, and unlike GSY it has less pure growth potential. As a UK company we do not follow it, but we would view it more as a trap than an opportunity.