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  5. GSY: Is Goeasy a buy at today’s price? [goeasy Ltd.]
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Investment Q&A

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Q: Is Goeasy a buy at today’s price? It seems like a very generous dividend. Is it safe?
Asked by Margot on April 15, 2025
5i Research Answer:

GSY's dividend has survived recessions, covid and the financial crisis. It was just raised in February. While no dividend is guaranteed, we would consider it secure. The stock is very cheap, and investors seem to be pricing in a recession here before one even starts. Also, recessions are not always bad for the business: customer count can grow. We would be comfortable buying some today.