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Investment Q&A

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Q: 7:37 AM 8/10/2023
I was looking at the share price graph of KEY this morning. On your 5i Interactive chart it shows the price as $30.19 as of Sept 01, 2014. However TD Waterhouse shows the price as $49.92 for Sept 01 2014 and Yahoo shows the price as $49.13 for Aug 31 2014 so they agree.
This is a HUGE difference.
According to 5i I have broken even but according to TDWaterhouse and Yahoo I have lost a lot of money. Which do I believe? It makes it very hard to judge historical capital gains and makes it really hard to judge whether a company is worth investing in. I doubt that many people reinvest the dividends back into the same company which I think is what the 5i chart does.
What counts is what you actually paid. Please explain
If I had bought shares in September 2014 which price would I have paid?
Thank you........ Paul W. K.

Asked by Paul on August 10, 2023
5i Research Answer:

KEY did a 2 for 1 stock split in April 2015 and some sites may not adjust prior prices for this split. Our data (which comes from a third party supplier) does look off. Split-adjusted, KEY was $48.88 on Sept 2, 2014 (Sept 1 was a holiday). While it can cause confusion, we think that including dividends in calculating preferreds does make the most sense when comparing companies.