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  5. BKNG: Good Day 5i, Are the following companies/ETF a buy, sell or hold? [Booking Holdings Inc.]
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Investment Q&A

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Q: Good Day 5i,
Are the following companies/ETF a buy, sell or hold?
Thanks
Asked by Marco on March 16, 2026
5i Research Answer:

We would be comfortable holding small-caps here (IWN), and we also like IFC especially as part of a long-term holding. We think BKNG has a solid business model and has executed well in the past, but the risk lies in its ability to compete in a rapidly-evolving AI world. An AI headline for travel bookings could easily create near-term volatility for BKNG, but there is also a possibility for BKNG to adopt AI technologies and create an even wider moat through the use of AI agents or other tech. We like all three, but there is some nuance in the current risk profiles.

Authors of this answer, directors, partners and/or officers of 5i Research and/or affiliated companies have a financial or other interest in BKNG.