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  5. SHOP: I've reached a 100% return on SHOP and taken some profit. [Shopify Inc. Class A Subordinate Voting Shares]

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Q: I've reached a 100% return on SHOP and taken some profit. I'm happy with this result after a long time in the red through 2022 and 2023. Thanks for the service and this recommendation.

I've been managing a portion of my investments since 2010 and find one of the hardest decisions is when to sell an investment. One rule I follow is if I have a 100% gain, I sell a portion of if. This of course only covers one of many reasons to sell, and taking profits maybe the least stressful reason, but I find this reduces my overall mental load in managing my accounts.

I wanted to share and see what you thought of this idea and see if you, or any other members, have other rules of thumb for selling to help novice investors.
Asked by Matthew on October 06, 2025
5i Research Answer:
While it is a bit arbitrary, we think selling a bit after a double can make sense for...
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