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  5. SHOP: Hi 5i team, How significant is WooCommerce’s strong global market share and zero-fee open-source business model as a long-term competitive threat to Shopify’s growth and valuation? [Shopify Inc. Class A Subordinate Voting Shares]
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Q: Hi 5i team,

How significant is WooCommerce’s strong global market share and zero-fee open-source business model as a long-term competitive threat to Shopify’s growth and valuation?

Best,
Matt
Asked by Matt on August 05, 2025
5i Research Answer:

There will always be competition and the space SHOP operates in tends to be one with a lot of competition. We wouldn't call out WooCommerce as any sort of 'unusual' threat compared to others and SHOP is well aware of it with their own dedicated webpage of the benefits of SHOP vs Woocommerce: https://www.shopify.com/ca/compare/shopify-vs-woocommerce

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