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  5. BCE: When I read your answer to Richard on April 11th about BCE I shook my head and said, 'Yes, you've got it right. [BCE Inc.]
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Q: When I read your answer to Richard on April 11th about BCE I shook my head and said, 'Yes, you've got it right.

Then I read the speach of the BCE CEO from the BSO conference and he stated as follows:

An important mandate is to create greater diversity within Bell Media, adding that diversity makes for great business. He said the company wants half of the English and French language programs it commissions this year to be generated by creatives from Black, Indigenous people of colour and nder represented groups. He wants to make sure the company delivers "differentiated storytelling" by having a "diverse inclusive workforce".

I have been a shareholder of BCE and have not been pleased with its performance to date, by a long shot. If I read the above, that the CEO delivered I wouldn't go near the equity.

Given what you said in your prior answer that needs to be done to retain the dividend and grow, I'm not sure this guy wants to, or knows how to do it.

I just feel he wants to run the most woke communications company in Canada.

Do you have faith in him doing what you stated to succeed?

Thanks

Sheldon
Asked by Sheldon on April 15, 2024
5i Research Answer:

The CEO has been in place since 2020, so, so far, not so good. However the actual statement might be more of a political stance than a business plan. BCE got 'in trouble' from the government with its layoffs and might be trying to appease here. Considering the lower importance of media and its recent shrinkage of operations, we would not YET see this as an overriding concern. Just another in a list of things to watch.