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Review of Sun Life Financial Inc.

APR 03, 2025 - There has been a transition in SLF’s business model from a pure insurance company into a dual asset manager insurance company. SLF has a strong financial profile and is a highly profitable business in terms of Return on Equity (ROE). SLF has a clear strategy to enhance operational efficiency, market leadership and shareholder value over time. The company recently raised dividends and repurchased shares at a more aggressive pace in years, which indicates management thinks the current valuation is attractive. SLF’s business model is highly durable and sustainable, and the company’s share price tends to hold up well amid a volatile market. We think SLF is executing well and the long-term thesis in SLF as a high-quality dividend grower across the economic cycle remains unchanged. We are maintaining our rating at “A-“.

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5i Recent Questions
Q: Hi,
Could you please recommend 10 (5 US / 5 CAN) high-quality defensive companies with strong balance sheets, low debt levels, and robust cash flows that YOU believe they can weather economic stress, inflation, or stagflation and they relatively hold up their stock prices during such times? If their current stock prices are overvalued, please suggest your recommended entry prices.

Also please recommend ETFs that mainly invest in companies with the above criteria?

Thank you
Read Answer Asked by Ahmed on August 22, 2025
Q: Hi Folks,
I would like to invest in one of SLF, MFC or GWO. May I have your opinion as to which one you feel would be best today? This would be for my RRSP account.
Thanks
Read Answer Asked by JOHN on August 20, 2025
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