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A-

Review of Sun Life Financial Inc.

APR 03, 2025 - There has been a transition in SLF’s business model from a pure insurance company into a dual asset manager insurance company. SLF has a strong financial profile and is a highly profitable business in terms of Return on Equity (ROE). SLF has a clear strategy to enhance operational efficiency, market leadership and shareholder value over time. The company recently raised dividends and repurchased shares at a more aggressive pace in years, which indicates management thinks the current valuation is attractive. SLF’s business model is highly durable and sustainable, and the company’s share price tends to hold up well amid a volatile market. We think SLF is executing well and the long-term thesis in SLF as a high-quality dividend grower across the economic cycle remains unchanged. We are maintaining our rating at “A-“.

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5i Recent Questions
Q: Dear 5i
Is investing in insurance companies like SLF a good idea in a declining interest rate enviroment , or are they like banks and make up the difference in lost revenue in other areas of their businesses ?
Also would now be a good time to buy into REITS , DIR specifically as it has not done very well over the past year and therefor more likely to rise more also with declining rates ?
Thanks
Bill C
Read Answer Asked by Bill on December 09, 2025
Q: What would be your top 5 CDN DIV growth names ranked in order that can be set up as a DRIP. Thanks as always.
Read Answer Asked by Chris on December 08, 2025
Q: For a leveraged account could you suggest 1 or 2 additional Canadian dividend stocks to add.
With the ROC distribution on VEQT is it best to re invest in more shares of the ETF with the funds or does it need to be transferred back against the loan to keep it fully tax deductible.

Thank you!
Read Answer Asked by Kyle on December 05, 2025
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