Rockets and Duds: Week 44 - November 10, 2025

Chris White Nov 10, 2025
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5i Research Weekly Rockets and Duds

Well, markets experienced, oh no, a correction!!  Investors are not used to declines this year so there were some collective freak outs going on in the investment world last week.
 
We counted more than 40 companies whose shares declined more than 30% last week.
E.L.F Beauty Inc. ELF 🚫🚫🚫 Wow, you would think that with Christmas coming up everyone would be buying 'ELF' make-up to look like their favourite Elf, Buddy, from that movie, ELF. But it turns out ELF Beauty doesn't actually sell ELF make-up, but rather low-budget 'normal' beauty supplies. Nobody wants those, obviously, and ELF shares fell 41% last week on "abysmal' results and a horrible forecast.
 
Primo Brands PRMB 🚫🚫🚫   In English slang, primo means "excellent" or "first-class," often used to describe something of the highest quality, such as a "primo parking spot" or a "primo deal". But it looks like Primo Brands forgot this, as shares fell 34% last week and are now down 53% for the year. PRMB cut its guidance for the second time this year, and also replaced its CEO. Investors said 'no Primo'. 
 
Celsius Holdings Inc. CELH 🚫🚫🚫 Celsius is one of the most dramatic stock movers on the market. It goes way up, and then way down. It fell 31% last week. But, it's up 6,455% over the past ten year, so there's that, at least. CELH reported strong results and 173% growth, but investors panicked on a $247 million 'distributor termination charge'. Investors didn't even care that partner Pepsi is going to cover this charge. Confusion reigned supreme and several brokers downgraded the stock. 
 
Metsera Inc. MTSR 🚀🚀🚀 Ahh, nothing like a good old-fashioned bidding war. Novo and Pfizer have been battling it out for control of Metsera, and Pfizer won the contest last week with a $10 billion bid. Novo conceded defeat, and MTSR rose another 31%. 
 
Canadian Solar CSIQ 🚀🚀🚀 CSIQ rose 36% last week. There was no news, but it was sunny days indeed in the solar energy space as investors realized that solar too could be an AI play. Insatiable power demand for AI applications means that mid-sized solar companies can go up, too. CSIQ reports this week, and is up 156% for the year. Sunny Days, sweeping the clouds away'. Shareholders were singing that happy Sesame Street song all the way to the bank. 

Take Care,

Peter's Signature

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Analysts of 5i Research responsible for this report do not have a financial or other interest securities mentioned. The i2i Fund does have a financial or other interest in ELF.
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